Los compañeros
Erik Fritz, CEO
Erik began his journey into food while studying Hotel and Restaurant Administration at Oklahoma State University. The core of Erik’s knowledge was apprenticed at The Culinary Institute of America at Greystone where he began to connect his talents to the roots of his foundation for food and libations. Through working several years at The French Laundry, Erik continued to pave his path where he completed an MBA from Sonoma State University. This synergy of culinary artistry and business has allowed him to rejoice in the spirit of clean and healthy living with the creation of Agua del Alma.
John Lodge, Master Brewer
Born and raised north of New York City, John began his career in Education. While working as a high school Earth Science and Wrestling coach, John found his passion for brewing and fermentation. He needed a hobby and a drink, and with only time for one, he decided to combine the two. After years as a locally successful home brewer, John had an opportunity to move to Napa, California in 2014 and jumped into the wine world. While studying and producing wine in the Napa John expanded his knowledge of fermentation and the effect that a place can have on a beverage. John met our founder Erik Fritz in the Summer of 2021. After 10 minutes of conversation Erik invited John to the Agua del Alma facilities for a tour and tasting. After hearing the story, seeing the facility, and tasting the agua fresca, John knew he had to be a part of Agua del Alma. Starting in August 2021, John quickly showed his skills on the production floor. Constantly learning and improving, it was not a surprise that he was promoted to Master Brewer in April of 2022. John continues to work hard to develop new flavors and produce a great product using the best ingredients. He is an essential part of the Agua del Alma Team.
Lauren Karr, Graphic Designer
A Sonoma County Graphic Designer and Artist, Lauren helped realize Erik and Ruben's vision with her design work. She received a Certificate in Graphic Design from the SRJC in 2012, and transferred to Sonoma State. Freshly graduated from Sonoma State's BFA printmaking program, she and Erik worked together at The County Bench in 2016. Lauren acquired a full-time position at the Sonoma County Library in 2017, and Erik left to pursue his dream to start his own beverage company. Erik reached out to Lauren to help build his brand. She continues to put the zhuzh in Agua del Alma products and marketing.
Daniela Brandlin, Cellar Master I
Daniela Brandlin is a passionate culture curator and beverage enthusiast. For the last decade, she has traveled the globe, immersing herself in the wine industry and cultivating a deep appreciation for crafting memorable food and drink experiences for friends and newcomers alike. With Colombian heritage and a zest for life, Daniela is thrilled to be part of a team introducing Latin-inspired beverages to the world. Her journey from winemaking to kombucha brewing reflects her love for fermentation, bringing unique flavors and refreshing creations to her audience. Cheers to new adventures in taste!
