los compañeros
Erik Fritz, director ejecutivo
Erik began his journey into food while studying Hotel and Restaurant Administration at Oklahoma State University. He further honed his culinary skills at The Culinary Institute of America at Greystone and gained invaluable experience working at The French Laundry. Erik also holds an MBA from Sonoma State University.
This blend of culinary artistry and business acumen has culminated in the creation of Agua del Alma, reflecting his commitment to clean and healthy living.
lauren karr
A Sonoma County graphic designer and artist, Lauren helped bring Erik’s vision to life through her creative design work. She received a Certificate in Graphic Design from SRJC in 2012 before transferring to Sonoma State University, where she earned her BFA in Printmaking.
Lauren and Erik worked together at The County Bench in 2016. In 2017, Lauren accepted a full-time position at the Sonoma County Library, while Erik pursued his dream of starting his own beverage company. He later reached out to Lauren to help develop the Agua del Alma brand.
Today, Lauren continues to bring her creative flair and signature zhuzh to Agua del Alma’s packaging, merchandise, signage, and marketing materials.
Check out her work at www.littlelostudio.wordpress.com
Ángela Berlogar, Marketing
Daniela Brandlin is a passionate culture curator and beverage enthusiast. For the last decade, she has traveled the globe, immersing herself in the wine industry and cultivating a deep appreciation for crafting memorable food and drink experiences.
With Colombian heritage and a zest for life, Daniela is thrilled to be part of a team introducing Latin-inspired beverages to the world. Her journey from winemaking to kombucha brewing reflects her love for fermentation, bringing unique flavors and refreshing creations to her audience.
